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Federal Solutions Group is a federal sales and marketing channel firm,
providing management consulting, business development, sales management,
and tactical congressional meetings. While our primary focus today is on
the U.S. federal market, we place additional emphasis on state and local
governments, due in part to the "blurring" of lines necessitated by
Homeland Security.
FSG staff consists of seasoned federal sales professionals. Each
member of our executive management team has at least 20 years of
successful enterprise sales experience touching all government
agencies. FSG will not serve any of its clients' competitors, thus
ensuring our team has no conflicts and is completely focused on our
clients' success every day. FSG is headquartered in the metropolitan DC
area, with a strong presence in Silicon Valley.
We approach the government market in a methodical manner with several
concurrent processes, all of which are designed to maximize success in the
minimal possible time. We begin our engagements by working with you and
your team to develop several components:
1. A channel strategy suited to the government
marketplace. Governments prefer to buy technology through existing
contracts, such as GSA Schedules, Government Wide Acquisition Contracts
(GWACs), 8(a) companies or existing contracts that a large systems
integrator, such as AMS, Lockheed Martin, SAIC or Northup Grumman, for
example, might hold. Our team has the experience to identify the
appropriate channels for your company.
2. A client-specific execution plan. The FSG
plan describes targeted accounts, procurement and contract vehicle
strategies, and time-line goals during which execution takes place. The
'go-to-market' version of the plan will give you an excellent tool against
which to gauge FSG and your progress on an on-going basis. FSG encourages
quarterly progress reviews, with updates taking place during the
quarter.
3. Identification and pursuit of funded
opportunities. The "long sales cycles" stigma in the government
market is often due to pursuing opportunities lacking appropriated funds.
FSG can find the funded programs to significantly reduce the sales cycle
for you company.
4. Access to key decision makers. Once FSG
identifies funded opportunities, our executives coordinate meetings with
the appropriate decision makers. One of the greatest obstacles encountered
by inexperienced and/or relatively unknown firms is presenting their
solution to the government. FSG has an incredibly strong relationship with
virtually all government CIO's and many program managers in the civilian,
defense, and intelligence communities. This depth provides the ability to
get audiences for our clients with the appropriate decision makers.
5. Strategic marketing plans. The FSG team
maps out plans for developing market awareness. Industry is showing
tremendous interest in the government market and, consequently, promoting
more seminars, trade shows, and special events than ever. FSG helps
maximize your marketing dollars by developing a strategy from the
beginning of the engagement.
6. Analysis of your sales team. Whether your
company has an existing government sales team or is in the process of
developing one, FSG can be an invaluable component in the interview and
review processes to make certain your company has the best talent
available.
7. Management of the sales process. On a
weekly basis, FSG provides input on the status of the pipeline, channel
and personnel. We also provide a weekly opportunity tracker to ensure that
assignments are completed, leads followed up, and contracts tracked. Keep
in mind that the bulk of FSG revenues are the success fees generated by
closing business-this is how we manage our teams' progress against goals.
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