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Federal Business: Going-it-alone vs. Partnering
Alone: Entering the federal market entails DC office
start-up costs of between $25,000 and $100,000, and monthly operating
expenses of between $30,000 and $50,000 for the smallest possible team (in
our experience and case studies, a team of at least two federal sales
professionals is required - with optimal being a team of 3-4).
Unfortunately, many high tech firms do not know what to look for - or whom
to look for - in hiring federal sales professionals. Or they end up trying
to generate millions in federal sales on a shoestring budget and with
expectations of a 3-6 month sales cycle…a sure recipe for disaster. In
short: a company that decides to Go-It-Alone must devote significant
resources, find truly qualified professionals and devote between 18 and 36
months to establishing a profitable sales channel.
Partnering: For those companies that decide to engage a
D.C.- based firm to help establish a successful federal sales pipeline,
partner selection is the key to success. Choosing the right partner will
allow a company to minimize start up and operating costs, minimize
time-to-market delay and eliminate costly (and easily made) 'learning
curve' mistakes.
Unfortunately, Washington DC is chock full of high priced lobbyists,
resellers or self-proclaimed rain makers who are more than happy to
promise the moon (especially to those uninitiated in the ways of the
Beltway). Most of these small firms and sole proprietorships are not high
tech specialists; even fewer are able to consistently deliver on their
promises - and a vanishing small number are willing to tie their fees
directly to the success of their clients.
Partnering with FSG: FSG is chartered to tie results to
performance!
FSG professions work shoulder-to-shoulder with its chosen partner
companies, providing them a flexible, full service/variable cost approach
for establishing a rapidly profitable and high growth federal sales
channel.
FSG's business model is centered on the development of stable,
long-term partnerships with a small, highly select group of world-class
high tech partners. FSG encourages potential partners to be equally
selective.
FSG's success is tied directly and explicitly to that of its partner
companies. FSG partners work together with our "Project Washington" team
to establish a durably profitable federal plan and execution model.
FSG profits only when our partners profit.
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